Story-driven professional with a background in sales and a growing focus on digital marketing and e-commerce. Experienced in building brands through content creation, social media strategy, and customer engagement. Skilled at connecting products and people through compelling visuals, campaigns, and online experiences.

Education

B.A. in Communications
University of South Carolina – Upstate

Recognition

  • AFL President’s Award Nominee (2019–2021)

  • U.S. Army Veteran – Paralegal Specialist & Class Leader

Creative Marketer & E-Commerce Strategist

A smiling man with dark hair, wearing a red zip-up sweater over a blue checkered shirt, holding a Canon camera in his right hand, standing against a graffiti-covered brick wall.

Key Skills

Key Skills

A man with dark hair, wearing a checkered shirt, jeans, and cowboy boots, leaning against a beige stone wall outside a building with large glass doors.

  • E-Commerce Strategy & Customer Experience

  • Social Media Campaigns (IG, TikTok, Meta Ads)

  • Videography, Photography & Editing

  • Email Marketing & Web Content (SEO/UX)

  • Content Writing & Brand Storytelling

  • Analytics & Performance Tracking

Featured Work

  • 🎥 Alex Chapman Studios – Wedding & Brand Storytelling

    Produced 60+ cinematic wedding films and photo galleries, blending marketing with storytelling to build a steady client pipeline.

    Designed and ran Instagram ad campaigns, increasing lead inquiries by 45%. Developed brand identity, website content, and automated inquiry workflows.

    Photography equipment including a Sony camera with a mounted lens, additional lenses, a flash, and a small rig on a gray surface.

  • 📲 Social Media Content

    Created video campaigns across Instagram, TikTok, and YouTube highlighting lifestyle, small business, and tech gear.

    Leveraged audience insights to grow engagement and generate leads.

    Portfolio: @alexchapmanstudios

    Close-up of a smartphone screen displaying social media app icons, including LinkedIn, YouTube, TikTok, Instagram, and an email app, with a blurred computer monitor in the background.

  • 💻 E-Commerce & Digital Sales Experience

    Inside Sales Representative, Gordian (2021–Present) – Supported subscription renewals, upselling software solutions, and optimizing customer journeys.

    Inside Sales Supervisor, AFL (2019–2021) – Led a team managing $73M in accounts, streamlining workflows with IT to enhance online sales processes.

    Digital illustration of shopping and marketing concepts with a target, dollar chart, shopping basket, a shopping bag, a red and white phone, and various icons against a green background.